Tier One: General Graphical Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
001 Equipment Listing Front Page Top
March 01, 2003
Screen Shot -- Size: 394 x 75 px
$350.00
No
002 Equipment Listing Front Page Featured Machine
March 01, 2003
Screen Shot -- Size: 285 x 246 px
$400.00
No
003 All 'View Category' Pages*
March 01, 2003
Screen Shot -- Size: 468 x 60 px
Please Call...
YES - 1
004

All 'Gallery' Pages *

March 01, 2003
Screen Shot -- Size: 468 x 60 px
Please Call...
YES - 1
005 Login Page
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$250.00
No
006 Account Control Panel
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$300.00
No
007 Advanced Search Screen
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$250.00
No
008 Join Information Page
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$200.00
No
009 Register Page
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$250.00
No
010 Site Map / Browse Page
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$200.00
No
058 Currency Conversion Set (3 Pages)
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$400.00
YES - 1
Tier One " A " : Textual Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
013 GAX Weekly Newsletter Welcome Message
March 01, 2003
Not Applicable
$350.00
No
014 New Registrant Password Message (IN/EXTERNAL)
March 01, 2003
Not Applicable
$250.00
No
015 Forgot Password Message (External Only)
March 01, 2003
Not Applicable
$200.00
No
016 GAX Weekly Sponsor
March 01, 2003
Not Applicable
$500.00***
No
017 GAX Weekly Position One
March 01, 2003
Not Applicable
$300.00***
No
018 GAX Weekly Position Two
March 01, 2003
Not Applicable
$250.00***
No
019 D2D Weekly Sponsor
March 01, 2003
Not Applicable
$300.00***
No
020 D2D Weekly Welcome Letter
March 01, 2003
Not Applicable
$250.00
No
021 D2D Weekly Position One
March 01, 2003
Not Applicable
$200.00***
No
Tier One " B " : Dealer 2 Dealer Graphical Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
022 Front Page Featured Machine**
March 01, 2003
Screen Shot -- Size: 285 x 246 px
$300.00
No
023 All 'View Category' Pages * **
March 01, 2003
Screen Shot -- Size: 468 x 60 px
Please Call...
YES - 1
024 Login Page**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$190.00
No
025 Account Control Panel**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$225.00
No
026 Advanced Search**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$190.00
No
027 Site Map / Browse Page**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$150.00
No
Tier One " C " : Financial Services Directory / Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
028 Above Fold Large Position
March 01, 2003
Screen Shot -- Size: 257 x 403 px
$350.00
YES - 2
029 Above Fold Small Position One (Left)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$200.00
YES - 2
030 Above Fold Small Position Two (Right)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$200.00
YES - 2
031 Above Fold Small Position Three (Left)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$200.00
YES - 2
032 Above Fold Small Position Four (Right)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$200.00
YES - 2
Tier One "D": Dealer & Service Directory Graphical Advertisements -- Back To Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
011 Dealer Directory Home Page Position 1 (Top)
March 01, 2003
Screen Shot -- Size: 777 x 125 px
$400.00
No
012 Dealer Directory Home Page Position 2 (Left)
March 01, 2003
Screen Shot -- Size: 394 x 200 px
$350.00
No
071 Dealer Directory Home Page Position 3 (Right)
March 01, 2003
Screen Shot -- Size: 380 x 200 px
$350.00
No
072 Delaer Directory Select State Position 1 (Left)
March 01, 2003
Screen Shot -- Size: 394 x 200 px
$200.00
No
073 Delaer Directory Select State Position 2 (Right)
March 01, 2003
Screen Shot -- Size: 380 x 200 px
$200.00
No
074 Delaer Directory Select State Position 3 (Bottom)
March 01, 2003
Screen Shot -- Size: 777 x 125 px
$225.00
No
075 Dealer Directory All Dealers Page
March 01, 2003
Screen Shot -- Size: 777 x 125 px
$250.00
No
076 Dealer Directory Internal Pages+
(Approx. 56 Pages -- States, Europe, Etc.)
Varies
Screen Shot -- Size: 777 x 125 px
Price Varies Please Call
No
077 Service Directory Home Page Position 1 (Top Left)
March 01, 2003
Screen Shot -- Size: 394 x 200 px
$350.00
No
078 Service Directory Home Page Position 2 (Top Rt.)
March 01, 2003
Screen Shot -- Size: 380 x 200 px
$350.00
No
079 Service Directory Home Page Position 3 (Bottom)
March 01, 2003
Screen Shot -- Size: 777 x 125 px
$400.00
No
080 Service Directory Category Page Position 1 (Top)+
(Nine Category Home Pages -- Click Here For List)
Varies
Screen Shot -- Size: 380 x 200 px
$275.00
No
081 Service Directory Category Page Position 2 (Bot.)+
(Nine Category Home Pages -- Click Here For List)
Varies
Screen Shot -- Size: 394 x 300 px
$300.00
No
082 Service Directory Category Select State Pages+
(Nine Pages -- Position 1 -- Top Left)
Varies
Screen Shot -- Size: 394 x 200 px
$200.00
No
083 Service Directory Category Select State Pages+
(Nine Pages -- Position 2 -- Top Right)
Varies
Screen Shot -- Size: 380 x 200 px
$200.00
No
084 Service Directory Category Select State Pages+
(Nine Pages -- Position 3 -- Bottom)
Varies
Screen Shot -- Size: 777 x 125 px
$250.00
No
085 Service Directory Internal Category Pages+
(495 Pages -- States, Europe, Etc.)
Varies
Screen Shot -- Size: 777 x 125 px
Price Varies Please Call
No
Tier Two: General Graphical Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
033 Change Contact Info
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
034 Change E-Mail Info
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
035 Change Password Info
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
036 Newsletter Options
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$175.00
No
037 Registration Confirmation
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$175.00
No
038 Read & Reply to Mail Page
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
039 Dealer Internal Pages +
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$150.00
YES - 1
040 Service Internal Pages +
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$150.00
YES - 1
041 Account Summary**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
042 All Open Listings**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
043 Edit Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
044 Close Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
045 Delete Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
046 All Closed Listings**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$100.00
No
047 Create A New Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$200.00
No
Tier Two " A " : Textual Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
048 GAX Weekly Position Three
March 01, 2003
Not Applicable
$175.00***
No
049 GAX Weekly Position Four
March 01, 2003
Not Applicable
$150.00***
No
050 GAX Weekly Position Five
March 01, 2003
Not Applicable
$125.00***
No
051 Dealer New Listing Notification (External Only)
March 01, 2003
Not Applicable
$150.00
No
052 D2D New Listing Notification (External Only)
March 01, 2003
Not Applicable
$150.00
No
053 D2D Weekly Position Two
March 01, 2003
Not Applicable
$150.00***
No
Tier Two " B " : Dealer 2 Dealer Graphical Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
054 Change Contact Info**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
055 Change E-Mail Info**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
056 Change Password Info**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
059 Read & Reply to Mail Page**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
060 All Open Listings**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
061 Edit Listings**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
062 Close Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
063 Delete Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
064 All Closed Listings**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$75.00
No
065 Create A New Listing**
March 01, 2003
Screen Shot -- Size: 468 x 60 px
$150.00
No
Tier Two " C " : Financial Services Directory / Advertisements -- Back to Description
Item #
Location/Page
Next
Available Date
Screen Shot / Size

Price
(Per Month)

Content Restricted?
066 Below Fold Large Position
March 01, 2003
Screen Shot -- Size: 257 x 403 px
$250.00
YES - 2
067 Below Fold Small Position One (Left)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$150.00
YES - 2
068 Below Fold Small Position Two (Right)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$150.00
YES - 2
069 Below Fold Small Position Three (Left)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$150.00
YES - 2
070 Below Fold Small Position Four (Right)
March 01, 2003
Screen Shot -- Size: 257 x 200 px
$150.00
YES - 2
General Specifications:
 
General:
  • Ads that lead to websites where the 'Back' button is disabled and as a result users cannot come back to The Graphic Arts Exchange will not be accepted.
  • We require that all white background ads come with a border.
  • Mouse-over interaction with an ad can only provoke ad interaction within the current open browser window and cannot link a user to a new Web site. Within a pop-up or pop-under ad window a mouse-over can link users to a new Web site within the same window that the pop-up/under appears in.
  • All versions of creative that will be served via a third party must be provided for testing and approval prior to appearing on the site.
File Sizes:
  • Unless otherwise noted, the maximum file size of any advertisement displayed on the pages of the Graphic Arts Exchange is 25kb.
File Types Allowed:
  • Generally speaking, for graphical advertisements only gif & jpeg (jpg) files will be accepted for publication within the pages of the Graphic Arts Exchange. (See 'Rich Media' below for exceptions)
Sound:
  • For all ad types and creative, only sound that is user-initiated will be accepted.
  • All creative must include a prominently visible on/off switch for sound.
Textual Advertisements:
  • Header/Company Name - 1 line of text, max 80 characters.
  • Body - 8 lines of text, max 80 characters per line (Including spaces), plus up to 2 empty lines for paragraph breaks.
  • Footer - 1 line of text, must include URL/link, max 80 characters.
Rich Media:
  • While the majority of advertising on the Graphic Arts Exchange is in a standard graphical format, we do accept some forms of rich media advertising, namely Macromedia Flash, for some of the pages within the Graphic Arts Exchange (Due to technical and system issues, not all pages can carry rich media ads). Due to the complexity of this type of advertising, the use of rich media within an ad carries both it's own set of specifications and an additional premium of 25% for the total amount of the desired space. (Please note that we reserve the right to accept or decline rich media ads at our sole discretion at any time for any position.)
  • Macromedia Flash® Rich Media Ads:
    • Specifications & Restrictions:
      • Initial load can not exceed 25kb. After initial load, on user's command 125kb is allowed to stream for no longer than 30 seconds per command.
      • Must be static until the user initiates an action, at which point animation is allowed for up to 30 seconds per command with no repeats.
      • Sound must be in an off state until initiated by the user.
      • Streaming may include up to 4 movies.
      • All Flash Ads must be served locally.
      • Must be submitted with a back-up GIF or JPEG image that meets the standard ad specifications.
      • Must be submitted with the entire FLA file set (IE: An FLA file for each movie loaded. Be sure to check with your developer as to the availability and any additional charges that they may require in order to provide you with the FLA file).
      • Ads must be published to display in Flash 5.
  • Other Types Of Rich Media:
    • Generally speaking, at this point in time, Macromedia Flash based advertisements are the only type of rich media advertising that the Graphic Arts Exchange is accepting. If you are interested in any other type of Rich Media Advertising, please feel free to click here and use our online advertising contact form, or call us at 1.800.864.6130. We will be more than happy to discuss the technology in question with you, and may be able to implement it in some fashion.
Pop-Up & Pop-Under Ads:
  • At this point in time the Graphic Arts Exchange is not accepting advertising in the form of pop-up or pop-under ads. For more information on when and if we will be offering these products, please feel free to click here and use our online advertising contact form, or call us at 1.800.864.6130.
Lead Times:
  • For gif and standard third party creatives, 3 business days.
  • For pop-ups, pop-unders, overlays, interstitials, Flash, other rich media ads and any ads with sound, 5 business days.
  • For email Newsletter products, 3 business days.
 
Specific Notes:
 
* --
Since the Graphic Arts Exchange is template driven, all advertisements on each of these pages are identical. (IE: All ads on the view category screen are the same, whether presses, cutters, or any other category is selected.)
** --
Viewing of these pages is restricted to registered dealer members only. The general trade is unable to view these pages.
*** --
As each of these items is distributed on a weekly basis, these products are sold on a per issue basis and therefore the amount shown is a per issue charge.
+ --
Denotes a per page product. Multiple pages may be available at different times. Please call 1.800.864.6130 for details.
1 --
Content restricted to non-dealer and/or non-equipment related advertisements (IE: Trade Printers, Trade Binderies, Finance Companies, etc.).
2 --
Content restricted to financial organizations and companies providing financing to purchase items owned by third parties (Not Dealer Provided Financing!); content may only link to internal Graphic Arts Exchange 'financial organization' page.
   


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